Economic Daily: Internet advertising, don’t do "strong twist melon"

The newly drafted "Internet Advertising Management Measures", to specify the technical means to be in strong or possible crossed through regulations, and put more active choices to consumers. 31 new regulations, indicating Internet advertising or will usher in major changes, and the business model of the company may need to adjust.

If the video website is playing up to 90 seconds countdown advertisement, it is not a member or one button, will you buy members? If the "Daren Share" on the life platform, the free "professional evaluation" is hit "advertising", how would you think? If you clearly tell you, you have always called your "family" anchor in the live stream. Do you still do anything else?

Recently, the General Administration of Market Supervision discloses to the new drafted "Internet Advertising Management Measures", which is proposed, and Internet advertising needs to ensure that one button is closed, it is forbidden to return to the end of the need to be closed; sell in the form of bidding, experience sharing, consumption evaluation and other forms Commodity, service, should be significantly indicated "advertisement"; content constitutes commercial advertisement, related live broadcast operators, live marketing staff should fulfill the responsibility and obligation of the Internet advertising operators, advertising publishers or advertising spokespersons. 31 new regulations, indicating Internet advertising or will usher in major changes, and the business model of the company may need to adjust.

Many times, Internet advertising is like "Strong Melon". There is a special fire "Internet Physical Examination" for some time, and the non-porous Internet advertisement is compiled into segments. What long-term countdown advertisements, repeating more than a dozens of brave advertising, the malicious pop-up window advertisements that can not be closed, and induce purchase members Advertising, "play" live advertisement … Frequently let the audience will laugh, but there is deep helpless.

The platform is set up with the technical advantage, and the terms that are beneficial to themselves, while consumers are forced to be relatively disadvantaged, and the autonomous choice is gradually incorporated. The newly drafted "Internet Advertising Management Measures", to specify the technical means to be in strong or possible crossthes through regulations, and return more active selection to consumers, it is worth looking forward to.

Internet advertising is reasonable existence. After all, the website purchases the copyright, homemade program, and the daily operation investment is huge. If there is no advertising income with it, its business model will be unpleasant, this is not thick. But in reality, it is that some companies refurbished in the form of advertising, and there is less effort to enhance the quality of membership services. The membership welfare of some audio and video websites has been simplified to "less advertisements" and "VIP view"; some of the websites of the main business model with a bidding ranking, share, professional evaluation of the main business model, "money Among the scenes, many users spit, hurt their own community atmosphere.

In recent years, some advertisers are the reality of consumers, and they can not open the real Internet advertising, or they are either hard to implant, and some advertising for creativity and grinding is annoying. According to reason, the advertiser and consumers should be the supply and demand "two-way rush", the opposite, if you get a strong press, you are hard to drink, you don’t want, not only the advertising fee, but also to the original intention. It really can’t get lost. The advertiser also needs to optimize content ideas and enhance the quality of communication.

At this point, the corresponding new regulations may be launched, which will become an external force and opportunity to promote related platforms. To encourage more platforms, companies put more energy in product innovation, optimize members operate and enhance members’ viscous, and Internet advertising can also become more close, more cute, and achieve win-win.